@article{oai:komajo.repo.nii.ac.jp:00001377,
 author = {鮫島, 卓 and SAMESHIMA, Taku},
 issue = {26},
 month = {Dec},
 note = {Creation or development by consumer is eliminated from definition of consumer behavior and　never been focused by consumer behavior and marketing scholars. However, creation by　consumers who express by themselves is getting significant in marketplace because of growth　of the internet. The object of this study proposes a new method of travel product development　which include co-creation by enterprises and creative consumers, through the case study of　H.I.S.‘Tabijyo’. The research clarifies that ‘Tabijyo’ is user-innovation in unit of community　formed by creative consumers, who provide their ideas and pictures without compensation to
contribute to development of the community and travel products. This study also showed that　there have success factors that the community is formed by not one-sided communication　between consumers and enterprises but interaction between consumers.},
 pages = {89--102},
 title = {創造的消費者との共創による旅行商品開発に関する研究 H.I.S.「タビジョ」を事例に},
 year = {2019},
 yomi = {サメシマ, タク}
}