{"created":"2025-03-27T00:39:37.095093+00:00","id":2000220,"links":{},"metadata":{"_buckets":{"deposit":"e1dd5bd6-da47-4af4-b7ef-f83dab44a775"},"_deposit":{"created_by":12,"id":"2000220","owner":"12","owners":[12],"pid":{"revision_id":0,"type":"depid","value":"2000220"},"status":"published"},"_oai":{"id":"oai:komajo.repo.nii.ac.jp:02000220","sets":["1","1:51:1741053051105"]},"author_link":["1","1"],"control_number":"2000220","item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2025-03-10","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"147","bibliographicPageStart":"135","bibliographicVolumeNumber":"31"}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"This research aims to reconstruct place branding theory by critically examining Campelo’s approach to place branding, which critiques the regional branding discourse that relies on local products. The research focuses on the Chianti region in Tuscany, Italy, integrating previous studies on the interaction between geographical indication products and tourism with field research. It was revealed that regional branding through Chianti Classico wine goes beyond mere geographical indication product branding as a marketing strategy. Instead, it serves as a promotion strategy that leverages the synergy between geographical indications and tourism, referred to as the “basket model of goods and services.” Additionally, the branding of Chianti Classico wine creates added value by utilizing the “beautiful rural landscape” as an external economy, with the wine consortium acting as a driving force to enhance the brand of “the region itself.” From this case study, place branding is redefined as “the continuous construction of the uniqueness of ’the region itself’ by integrating the commons, which can subjectively articulate meaningful spaces, with the underlying natural environment and cultural practices, and creating unique rents for local products and tourism goods by utilizing the external economic effects of the commons.”","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_10002_full_name_3":{"attribute_name":"著者（英）","attribute_value_mlt":[{"nameIdentifiers":[{"nameIdentifier":"1","nameIdentifierScheme":"WEKO"}],"names":[{"name":"Taku SAMESHIMA","nameLang":"en"}]}]},"item_10002_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.18998/0002000220","subitem_identifier_reg_type":"JaLC"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"駒沢女子大学　学長　臼井　実稲子","subitem_publisher_language":"ja"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1340-8631","subitem_source_identifier_type":"EISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"鮫島　卓","creatorNameLang":"ja","creatorNameType":"Personal"},{"creatorName":"サメシマ　タク","creatorNameLang":"ja-Kana","creatorNameType":"Personal"},{"creatorName":"Taku SAMESHIMA","creatorNameLang":"en","creatorNameType":"Personal"}],"nameIdentifiers":[{"nameIdentifier":"1","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2025-03-27"}],"filename":"本文PDF.pdf","filesize":[{"value":"6.6 MB"}],"format":"application/pdf","license_note":"Copyright(c)2024 by KOMAZAWA WOMEN`S UNIVERSITY","licensetype":"license_note","mimetype":"application/pdf","url":{"url":"https://komajo.repo.nii.ac.jp/record/2000220/files/本文PDF.pdf"},"version_id":"8ee86c56-07dc-4a6b-b05b-5a7502f627e6"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"プレイス・ブランディング","subitem_subject_language":"ja","subitem_subject_scheme":"Other","subitem_subject_uri":"application/pdf"},{"subitem_subject":"地理的表示産品（GI）","subitem_subject_language":"ja","subitem_subject_scheme":"Other","subitem_subject_uri":"application/pdf"},{"subitem_subject":"財とサービスのバスケット","subitem_subject_language":"ja","subitem_subject_scheme":"Other","subitem_subject_uri":"application/pdf"},{"subitem_subject":"キ アンティ・クラシコ","subitem_subject_language":"ja","subitem_subject_scheme":"Other","subitem_subject_uri":"application/pdf"},{"subitem_subject":"place branding","subitem_subject_language":"en","subitem_subject_scheme":"Other","subitem_subject_uri":"application/pdf"},{"subitem_subject":"geographical indication","subitem_subject_language":"en","subitem_subject_scheme":"Other","subitem_subject_uri":"application/pdf"},{"subitem_subject":"basket model of goods and services","subitem_subject_language":"en","subitem_subject_scheme":"Other","subitem_subject_uri":"application/pdf"},{"subitem_subject":"Chianti Classico wine","subitem_subject_language":"en","subitem_subject_scheme":"Other","subitem_subject_uri":"application/pdf"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"地理的表示産品と観光の相互作用によるプレイス・ブランディングの 適応可能性 ―イタリアのキアンティ・クラシコを事例に－","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"地理的表示産品と観光の相互作用によるプレイス・ブランディングの 適応可能性 ―イタリアのキアンティ・クラシコを事例に－","subitem_title_language":"ja"},{"subitem_title":"Adaptability of Place Branding through the Interaction between Geographical Indications and Tourism: A Case Study of Chianti Classico in Italy","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"12","path":["1","1741053051105"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2025-03-27"},"publish_date":"2025-03-27","publish_status":"0","recid":"2000220","relation_version_is_last":true,"title":["地理的表示産品と観光の相互作用によるプレイス・ブランディングの 適応可能性 ―イタリアのキアンティ・クラシコを事例に－"],"weko_creator_id":"12","weko_shared_id":-1},"updated":"2025-03-31T03:48:29.303342+00:00"}