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創造的消費者との共創による旅行商品開発に関する研究 H.I.S.「タビジョ」を事例に
https://doi.org/10.18998/00001350
https://doi.org/10.18998/00001350676551fd-2158-42e5-a216-c3c3234d94de
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
本文PDF (1.7 MB)
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Copyright(c)2020 by KOMAZAWA WOMEN'S UNIVERSITY
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||||
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| 公開日 | 2020-03-03 | |||||||||||
| タイトル | ||||||||||||
| タイトル | 創造的消費者との共創による旅行商品開発に関する研究 H.I.S.「タビジョ」を事例に | |||||||||||
| タイトル | ||||||||||||
| タイトル | A study on a method of travel product development with co-creation by creative consumers: Case study of H.I.S. ‘Tabijyo’ | |||||||||||
| 言語 | en | |||||||||||
| 言語 | ||||||||||||
| 言語 | jpn | |||||||||||
| キーワード | ||||||||||||
| 主題Scheme | Other | |||||||||||
| 主題 | ユーザーイノベーション | |||||||||||
| キーワード | ||||||||||||
| 主題Scheme | Other | |||||||||||
| 主題 | 創造的消費者 | |||||||||||
| キーワード | ||||||||||||
| 主題Scheme | Other | |||||||||||
| 主題 | パッケージツアー | |||||||||||
| キーワード | ||||||||||||
| 主題Scheme | Other | |||||||||||
| 主題 | タビジョ | |||||||||||
| キーワード | ||||||||||||
| 主題Scheme | Other | |||||||||||
| 主題 | HIS | |||||||||||
| 資源タイプ | ||||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||||
| 資源タイプ | departmental bulletin paper | |||||||||||
| ID登録 | ||||||||||||
| ID登録 | 10.18998/00001350 | |||||||||||
| ID登録タイプ | JaLC | |||||||||||
| 著者 |
鮫島, 卓
× 鮫島, 卓
× SAMESHIMA, Taku
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| 抄録 | ||||||||||||
| 内容記述タイプ | Abstract | |||||||||||
| 内容記述 | Creation or development by consumer is eliminated from definition of consumer behavior and never been focused by consumer behavior and marketing scholars. However, creation by consumers who express by themselves is getting significant in marketplace because of growth of the internet. The object of this study proposes a new method of travel product development which include co-creation by enterprises and creative consumers, through the case study of H.I.S.‘Tabijyo’. The research clarifies that ‘Tabijyo’ is user-innovation in unit of community formed by creative consumers, who provide their ideas and pictures without compensation to contribute to development of the community and travel products. This study also showed that there have success factors that the community is formed by not one-sided communication between consumers and enterprises but interaction between consumers. |
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| 書誌情報 | 号 26, p. 89-102, 発行日 2019-12-25 | |||||||||||
| 出版者 | ||||||||||||
| 出版者 | 駒沢女子（短期）大学 学長 光田督良 | |||||||||||
| ISSN | ||||||||||||
| 収録物識別子タイプ | ISSN | |||||||||||
| 収録物識別子 | 1340-8631 | |||||||||||
